The best way to promote any show, as well as anything on the market, is by word of mouth. When it comes to promoting Broadway shows, there are plenty of television ads, radio ads, and so on. Most of the time, the music is playing to give the viewer or listener a preview of what to expect, like in the video clip of Young Frankenstein on Broadway.com. The only problem is that these promotions are created by the producers of the show, so are, of course, going to show the best clips, best songs, hired actors to say they loved it, etc. So how does the consumer know if the show is actually any good? I came across an even more effective way of getting Broadway reviews to the public. It’s called Word of Mouth. It’s actual people who have seen the show and voice their opinions about it. There are people of different ages and demographics so the reviews aren’t biased. I was reading information on the show Legally Blond on Broadway.com because I was considering seeing it over Spring Break, when I came across a link for Word of Mouth. There is a video clip of people expressing their opinions and a paragraph underneath with their picture, name, age and thoughts on the show. I think this is a much more credible source for show reviews. Below is the link for Legally Blonde’s Word of Mouth. I would recommend checking this out before deciding on a show from paid advertisements.
http://www.broadway.com/gen/General.aspx?ci=547334
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I think it's a really good idea for you to post that link, and also I think it is very helpful. It is difficult to pick a show based on what the producers want you to know about it, and tickets are not cheap, so it is pretty annoying when you think you know what you are getting when you really don't.
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