Wednesday, March 26, 2008
Rent is Staying for the Summer!
Broadway’s seventh longest running show Rent is extending its term. The producers announced the last show was going to be on Sunday June 1st. It had planned to close and no longer be on Broadway in the Nederlander Theatre. When the announcement was made that it was closing, ticket sales skyrocketed. The producers decided to keep it throughout the summer to create more revenue. As of right now, the show’s last performance is scheduled to be on Sunday September 7th. The show is currently starring Tamyra Grey, who is known from American Idol season 1, as Mimi, Adam Kantor as Mark and Declan Bennett as Roger. The show’s final performance is being widely advertised with commercials featuring its original cast members. If you haven’t had a chance to see Rent, I highly recommend it. It’s my favorite show. The movie that was released in 2005, that featured most of the cast who performed it on Broadway was phenomenal, but nothing compared to the live performance.
Wednesday, March 19, 2008
Word Of Mouth Reviews
The best way to promote any show, as well as anything on the market, is by word of mouth. When it comes to promoting Broadway shows, there are plenty of television ads, radio ads, and so on. Most of the time, the music is playing to give the viewer or listener a preview of what to expect, like in the video clip of Young Frankenstein on Broadway.com. The only problem is that these promotions are created by the producers of the show, so are, of course, going to show the best clips, best songs, hired actors to say they loved it, etc. So how does the consumer know if the show is actually any good? I came across an even more effective way of getting Broadway reviews to the public. It’s called Word of Mouth. It’s actual people who have seen the show and voice their opinions about it. There are people of different ages and demographics so the reviews aren’t biased. I was reading information on the show Legally Blond on Broadway.com because I was considering seeing it over Spring Break, when I came across a link for Word of Mouth. There is a video clip of people expressing their opinions and a paragraph underneath with their picture, name, age and thoughts on the show. I think this is a much more credible source for show reviews. Below is the link for Legally Blonde’s Word of Mouth. I would recommend checking this out before deciding on a show from paid advertisements.
http://www.broadway.com/gen/General.aspx?ci=547334
http://www.broadway.com/gen/General.aspx?ci=547334
Wednesday, March 5, 2008
Young Frankenstein Comes to Broadway!
Many of you are probably familiar with the Mel Brooks movie Young Frankenstein; well it’s now on Broadway. The hysterical film that was released in 1974, starring Gene Wilder and Peter Boyle, has come to the big stage and is stirring up just as much hype as the movie. I happen to love Mel Brooks and all of his works, but this particular movie was one of my favorites. The show stars Roger Bart as Dr. Frankenstein and Shuler Hensley as the monster. It is currently playing at the Hilton Theatre on 214 West 42nd street. The show, which is just under 3 hours long, opened on November 8, 2007 and has been extremely successful so far without much advertising. According to Broadway.com, the show has filmed a short commercial which will be airing on television sets nationwide and gives the viewers a little preview of the hit musical. To see the commercial before it hits the air or to get tickets, copy and paste the link below. I can’t wait to see it live!
http://www.broadway.com/gen/General.aspx?ci=561656
http://www.broadway.com/gen/General.aspx?ci=561656
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