Tuesday, February 26, 2008
Adam Pascal and Facebook...con't
As I said in an earlier entry, facebook is a great way to promote musicians and talented individuals. It is also a way to keep fans updated with news and events regarding their favorite artists. I recently received a message from Adam Pascal's facebook page stating that he is sick and unfortunalty has to cancel the rest of his shows this week. The link to his website, adampascalmusic.com, is posted below to check on further rescheduling dates. Facebook also allows his fans to communicate with one another about favorite songs, concert dates, tickets and celebrity gossip.
Friday, February 22, 2008
Ursula in The Little Mermaid
Sherie Rene Scott is a very successful and talented actress who is starring as Ursula in The Little Mermaid. She's been performing on Broadway for almost 15 years. You may have seen her in Tommy, Grease, Rent, Aida, and Dirty Rotten Scoundrels. She's also been in numerous off-Broadway plays such as The Last Five Years, Landscape of the Body and Debby Does Dallas. Aside from all her theatrical accomplishments, Sherie Rene Scott is the founder of Sh-K-Boom/Ghostlight Records, a Grammy nominated label dedicated to cast recordings and theatre musicians. On top of all this, she is the mother of 3 year old Elijah. Sherie loves playing this role because she always looks for projects that interest her and now she is able to play a quirky villain.
Sherie Rene Scott is a great role model. She is able to handle so many stressful positions and occupations and always seems to be cool, calm and collected. She's also the best at everything she does. Sherie has a lot to be admired.
Sherie Rene Scott is a great role model. She is able to handle so many stressful positions and occupations and always seems to be cool, calm and collected. She's also the best at everything she does. Sherie has a lot to be admired.
Wednesday, February 13, 2008
How to Promote for Broadway
I spoke to a friend of mine, Robert Worshinski who graduated from Mount Saint Mary College in Newburgh, NY in 2007. He was a Marketing Major with a minor in theatre production. Robert gave me a short lesson about how to go about promoting a show.
Q-What is the first step to promoting a show?
A-The very first thing you have to do is make a budget for the entire production. About 15% of that budget is used for the show's promotions. The rest goes into the characters, set, playbills, costumes, etc.
Q-Isn't the playbill part of the promotion?
A-Well yes, but it's not the same budget. It's separate from the show's advertisements. In the back of the playbill, there is a list of people who have helped and organizations who want to advertise their companies in the playbill. There are names of people who deserve special thanks. The show couldn't have been possible if it wasn't for these people.
Q-So how does advertising for the show work?
A- First, you have to figure out who your target market is for the particular show and what media outlets would reach them the best. For example, Les Miserables, would attract an older audience, so advertisements would be more successful in a news paper, than in a kids magazine. Whoever is making the ad has to create story boards and present it to a board of directors and if the advertisement is liked, they have to delegate the work. It's a very long process.
Q-What are the most common advertisements for this industry?
A-Ads for Broadway shows are usually in news papers, radio advertisements, tv commercials, magazine ads, in the back of playbills, and on the internet. More recently, I've been hearing a lot of ads on radio stations.
Q-What do you think is the most successful way to advertise?
A-Definatly the internet. Internet pop-ups and banner ads always seem to generate the most interest. It is also the best way because you can track your advertisements. You can see the amount of clicks it had and how long the reader was viewing that page. It's also a great way to reach your target market because you can strategically place these ads on the sites you know are frequently visited.
Q-What is the first step to promoting a show?
A-The very first thing you have to do is make a budget for the entire production. About 15% of that budget is used for the show's promotions. The rest goes into the characters, set, playbills, costumes, etc.
Q-Isn't the playbill part of the promotion?
A-Well yes, but it's not the same budget. It's separate from the show's advertisements. In the back of the playbill, there is a list of people who have helped and organizations who want to advertise their companies in the playbill. There are names of people who deserve special thanks. The show couldn't have been possible if it wasn't for these people.
Q-So how does advertising for the show work?
A- First, you have to figure out who your target market is for the particular show and what media outlets would reach them the best. For example, Les Miserables, would attract an older audience, so advertisements would be more successful in a news paper, than in a kids magazine. Whoever is making the ad has to create story boards and present it to a board of directors and if the advertisement is liked, they have to delegate the work. It's a very long process.
Q-What are the most common advertisements for this industry?
A-Ads for Broadway shows are usually in news papers, radio advertisements, tv commercials, magazine ads, in the back of playbills, and on the internet. More recently, I've been hearing a lot of ads on radio stations.
Q-What do you think is the most successful way to advertise?
A-Definatly the internet. Internet pop-ups and banner ads always seem to generate the most interest. It is also the best way because you can track your advertisements. You can see the amount of clicks it had and how long the reader was viewing that page. It's also a great way to reach your target market because you can strategically place these ads on the sites you know are frequently visited.
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